Demographics & Psychographics
	UltraPlayer users fit into an emerging category called “Streamies,” those people who listen to or watch Internet audio and video. According to Arbitron/Edison Media Research, Streamies are twice as likely to click on ads and make online purchases, spend lots of money online and plan to spend even more.
	UltraPlayer users are:
	"Streamies" National & International in origin Tend to be young, but represent a broad age distribution Trendsetters Early adapters Internet & computer savvy Music enthusiasts

 

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